Module 2

WHO are your clients

YOUR OBJECTIVES:

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I hope you had fun creating your mood board to identify your website’s atmosphere. Now it is time to explore WHO YOUR CLIENTS ARE.

Today’s challenge is to explore who are your clients with the following questions:

  • What is their problem? / Why are they seeking your help?
  • What is the source of their pain?
  • How does it show up in their life?
  • How does it make them feel?
  • What impact has it on their daily life?
  • What else do you know about them (a situation, lifestyle, family context, professional context)

You will see that what you can write about them will help you when writing your home page and describe your services.

Have fun