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Module 3 – Your clients

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Your mission for this module

Today it is all about understanding who your clients are and most importantly where they come from when they are seeking a person that can help them.

Why do you want to explore this?

  • To get familiar with the words THEY may use to find you.
  • To understand what THEY do need to read or hear to see you as the potential person to help them.
  • To gently get out of the jargon of your profession to find words that people may use to express THEIR pain, needs, or hopes.

Having these words in mind will help you to, later on, write powerful content that will help the people you can serve best to choose you.