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Module 4 – What are your visitors looking for
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Your mission for this module
Today you will wear your best clients’ shoes and visit the website of professionals in your branch.
Observe in 10-20 seconds if:
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You see immediately what they do and how they can help you.
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You have a clear impression if they could solve your problem or not (curiosity or not).
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You would feel drawn to call them if you really were a client, and if yes why.
The rule of the game are:
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Observe but do not compare yourself.
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Get inspired but do not copy.
Journal about what inspired you, what repelled you, and what you missed seeing from a client perspective.