Module 16 – Leadmagnet

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Your mission for this module

Choose your format

When selecting your format, you should keep in mind that you want to provide a snapshot of your services.
Depending on the service you are providing, you can offer different types of freebies. Here are some ideas to stimulate your inspiration:

PDF Booklet
Offer a booklet with written information and actionable exercises like getting clear on your goals, detox recipes, etc.
The reader should finish reading your PDF having the feeling they learned a bit and could easily put in practice what you proposed.

Checklist
Support your learner’s process like setting a daily routine, the steps to have a zen desk or nutritional facts, the essentials to have in your hiking backpack, etc.
To make your checklist valuable, it should be offered in a context, using an article or a video to explain a concept, and then offer the checklist via a registration form for those willing to take action.

Template
Help your clients or learners with a practical tool like a weekly meal planner, a monthly journal with inspirational quotes or gratitude journal, etc.
Ideally, when proposing your template, you may want to create a page for it on your website explaining how and why to use it. Then illustrate your template with a few snapshots of it on the page and end with a registration form to download it.

Quiz / Tests
Propose to your learner a self-evaluation of the knowledge you want to share. Note that quiz can be challenging to build, especially the personality test if you want a valid result. So you may want to start with simple or even premade ones if you are in a rush.

Mini-course
Invite your learner to a mini-quest to solve one issue.
It is a great way to prepare your future learner to experience your main content or future clients to reach some awareness prior to booking an appointment with you.

Webinar / Masterclass
Invite people to feel your energy, your speech flow and your wisdom all at once.

Audio recording
Offer free recording of meditation, teachings, recording of one of your conferences.

Challenge
Offering a few days challenge on social media can be a great way to grow your follower but it could also be a series of emails if you want to grow your mailing list.